[Also posted at the Real Story Group Blog]

I’m excited and proud to announce the new Digital Asset Management Maturity Model (DAM3). Its a collaborative effort between Real Story Group, Optimity Advisors, DAM Foundation and Henry Stewart. I’m especially happy because personally for me, it was a rewarding experience to work with some of the world’s leading experts in DAM and Information Management.

You can read a brief description of the model as well as download the detailed pdf here.

DAM3 is based on Enterprise Content Management Maturity Model (ECM3), an open-source model that we released a few years back and has proved itself hugely popular and extensible. ECM3 was created for projects that usually focus on more document- and file-centric scenarios, and not really for DAM projects. However, the model is flexible enough that it provided an excellent framework to extend to Digital Asset Management.

If you are attending the Henry Stewart DAM conference in New York this week, you can meet most of the team who worked on this model. My colleague Theresa Regli will be speaking about this model in her sessions on Thursday. So if you are attending the conference, do attend the session and say hi.

DAM3 is released under Creative Commons and is free for anyone to use it. We do hope though that if you use it, you will share your feedback. We also encourage organizations and individuals to participate and contribute to further development of this model.

ECM3 continues to be incredibly popular – we just passed the 8,500 mark and that is not counting those that accessed the model via the MIKE2.0 route.

In addition there is a new derivative model in development for Digital Asset Management…… 

Why not let us know if you have used the model, give us your feedback, develop and adapt it further – helps us build on this success.



ECM3 is without a doubt the most successful maturity model for ECM with downloads of the model passing the 5,000 mark recently. The fact that it was a work of love by ourselves at Real Story Group and the good folk at Wipro, given as a pure open source model to the community has probably been a key reason for the success – but I hope the real reason for the success is the depth and quality of the model.

So how to top success with more success? Well we have decided to merge efforts with the famous MIKE2.0 model. This is also open source and free to use, and is the de-facto maturity model for structured data, our hope is that by adding our work to MIKE2.0 that we can spread the love even further and not only reach into the structured data world, but also help raise the profile and importance of ECM in this parallel universe 😉

The ECM3 site will remain and you can continue to download and use the model from here. But we do encourage you to also check out http://mike2.openmethodology.org/ as well.

Our thanks for all the support to date – in particular the outstanding work and contribution to the model by Apoorv Durga and Dave Smigiel – and here’s to the next chapter in ECM3 history!

As we are rapidly approaching the 4,000 mark for downloads (amazing!) today we have uploaded version 2.0 of the maturity model.  In truth the model has not changed that much, but we have incorporated a slew of minor comments from the community.

In our day to day work we find that we increasingly recommend the model to our clients so that they can do a quick sanity check as to where they as an organization stand, or to do a more thorough assessment. It seems to work well either way.

It remains free and fully open source – just click, download and use.  We do though ask that if you have had success (or otherwise) to let us know – and if you want to contribute and add to it further to do so and again keep us in the loop.

Here’s to the most successful ECM Maturity model of them all 🙂

It’s been a year now since we launched our ECM Maturity Model under Creative Commons, and it seems to have proven comprehensive as well as extensible for different groups adapting it for their specific environments.

In other words, it’s been useful — if something of a hidden gem.

Click to enlarge

Here at the Real Story Group we have also used it with our customers. As an example, see the picture above that shows how we applied it to help track the progress of a client over the course of a year.

We found that this type of visualization is a great way to quickly spot which areas need maximum attention and  you can then easily prioritize your efforts.

Do you have any experiences with the model to share? We’d love to know your story and/or any feedback. Some anecdotal feedback we have received has been quite amazing, with some of the world’s largest public organizations making use of it. And that is the whole point of us releasing it under community commons:  You can adapt it and adopt it, you can do what you will.

As my colleague, Jarrod mentioned in his post, we are working presently to update the model, incorporating community feedback. Truth be told we are rather overdue here, but it a voluntary effort and we have had other fish to fry, such as launching the Real Story Group!

Going forward, we also plan to add some tool-kits to the model. The tool-kits will include questionnaires and templates that provide you with a starting point to translate the model theory into practice. But we welcome your participation to make this a truly community driven initiative. So, watch this space — and let us know your experiences with the ECM3 Maturity Model.

Last month marked the 1 year anniversary of the launch of the open source ECM Maturity model, ECM3. Despite the huge amount of work that went into developing the model, we launched to very little fanfare yet it seems to have helped fill a need. So, to mark this birthday, I thought I’d share some statistics with you. Since the launch we’ve seen:

  • 11,000+ unique visitors to ECM3.org
  • 3,300+ downloaders of the model
  • Some exciting stories of people sharing their real-life experiences using the model (we will be sharing our own stories in some subsequent blog entries)

We know that version 1.1 of the model is long overdue, but I assure you that we’ve been collecting all of your fantastic feedback and will be making a concerted effort to publish version 1.1 in the coming weeks. From what we’ve seen so far, no major changes will be needed, just some minor tweaks here and there. However, if you feel inspired to add to and expand the model let us know, as we would love to see version 1.2 and even 2.0 at some future point.

Please continue to send your suggestions, comments, and examples of how you are using the model. Thanks for all of your help in creating something that is making a real difference in the industry, and do remember this is true open source – open commons, make use of it, it’s yours!

A short intro to the model here, hopefully providing a little context.